I just read an interesting journal article for a research project that I'm conducting, and found an interesting fact about the impact of the CEO on the corporations reputation. It said that 40 percent of a company's reputation is based on the actions of a CEO. Does that seem high? While this isn't shocking news, it's evidence that CEOs need to be buttoned-up, and socially responsible.
As a journalist and a Marcom specialist I've met a range of CEOs. They all differ, yet most seem to have that spark of enthusiasm that is so contagious and inspiring.
Any funny stories to share?
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