Working in marketing, a huge part of your job is to stay on top of what's going on in our clients' industries, innovations and what people are talking about. Around the office, I'm always hearing tidbits of someone fired up about a new service that just launched, a really cool new Web site that's making life easier, or on something they're just plain excited about.
Here are a few of things that have got our attention lately:
Dapper: Dapper allows you to take data from a Web site and put it into a given format (RSS feeds, Google Maps, e-mail, HMTL, etc). Personally, I use it to turn keyword searches on The New York Times Web site into RSS feeds. For instance, you can learn every time The New York Times reports on a company you're investing in, your town, your client—whatever you're interested in! For me, it's a great way to keep tabs on when top-tier journalists are writing on stuff I care about.
Greenprint: Why print pages you don't have to—or want to? Greenprint makes it easy for you, saves money and helps the environment.
Semantify: ReadWriteWeb's Marshall Kirkpatrick just wrote about Semantify yesterday and we're eager to try it ourselves. From the same folks who bring you Dapper, it makes Web sites readable by semantic search engines.
Found anything really cool lately you want to share? I'd love to hear about it.
Yesterday, Techvibes released its monthly Start-up Index for Portland. Techvibes uses Alexa and Compete to compile these rankings.
Criteria for inclusion are that the companies are:
It's nice to see several MMG past/present clients on this list. Our client Iterasi, which launched at DEMO a few weeks back to great fanfare, made its debut on the list at #19.
You can view the list in its entirety here.
I was over at KATU studios in NE Portland this morning. Laura Peterson, founder of MMG’s nonprofit client, Hands to Hearts International, was a featured guest on today's AM Northwest.
During her segment, Laura gave host Dave Anderson quite the lesson in baby massage.
See Laura teaching Dave basic baby massage techniques with the help of one very cute baby.
Baby massage has numerous health benefits for children and also supports bonding and attachment with caregivers.
It is one of many tools HHI uses in its work in developing countries, where it provides educational trainings to caregivers on how they can improve their care for the orphaned and vulnerable children they oversee.
I have a lot of pet peeves. The small ones are the random use of bullets and lack of parallel structure. Marketing is all about communication and if you can’t frame your point, then what is the point?
But there is a bigger issue. My biggest pet peeve is lack of leadership. In my book, this is the leading cause of company failure.
I have the pleasure of being the spokesperson for one of our long time clients, The Career Exposure Network. This role is a blast and I am so grateful to have the confidence of this client to talk about them and the career landscape with publications ranging from the New York Times, to the Wall Street Journal, Investors Business Daily and even Glamour.
So why would people want to share PowerPoint presentations?
I came across SlideShare over at Strategic Public Relations, and I'm intrigued by the potential applications for something like this.
All of us will be posting our thoughts and perspectives on marketing.
I have been blogging – in my head – for years. Every time I read the New York Times, or any other publication or marketing book or marketing blog, I get inspired to share my thoughts.
Curious about our experience and how we have created market leadership for our clients?
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.