Sometimes I go to Web sites of companies I like to see what promotions they are running and how they are engaging with their audiences. I recently did this for my favorite candle maker The Yankee Candle Company on a whim.
Not only did I sign up for their e-newsletter, but I came to find they were having a special one-day sale...and now my office smells like it! Coconut Cookie Bar, anyone?
But e-commerce sites aren’t the only ones that have learned they need to engage with their audiences online to make the sale.
Curious about our experience and how we have created market leadership for our clients?
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.