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We all have the power to be influencers, but not all influencers are created equal.

Or so a great post at Point Oh! suggests. Whether those influencers are media, analysts or peers (the post in question concerns the latter), the idea is the same: they are the folks whose opinions have the power to change the opinions and actions of others.

Some have mentioned that it’s time to make our list of influencers smaller and smaller. That we need to better define who’s opinion we value the most and place our efforts there.

I’m reminded of that old trite question, “If I told you to jump off a bridge would you do it?” Well, not if you’re the person I’m standing next to in the grocery store, no. But when it comes to people we respect more, whose opinion we value a great deal, the game changes.

The central idea here is that in our marketing we should be spending more time on those who matter most to our business, instead of casting the widest of nets to reach the most people possible.

Do you agree?