We all have the power to be influencers, but not all influencers are created equal.
Or so a great post at Point Oh! suggests. Whether those influencers are media, analysts or peers (the post in question concerns the latter), the idea is the same: they are the folks whose opinions have the power to change the opinions and actions of others.
The MMG team is proud to announce we have a new client that was just accepted to DEMO 08! (Cheers, Applause!)
Our client (who shall remain nameless per the launch guidelines of DEMO) is a DEMO alum, as am I from my former days in the Valley and we are enjoying our return to find great things that have stayed the same and new things making the show that much more interesting.
From a PR/Marketing perspective, DEMO still seems to have the same flare for attracting high profile VCs and intriguing journalists looking for the next best thing, making this a great launch venue for our client. Chris Shipley is as bright as I remember, and greeted us at our interview with genuine interest and warmth.
I'm pleased to find that embargoes are encouraged and even setting up meetings in advance are welcome (forgive me if my memory doesn't serve me correct but back when I was at DEMO before pre-briefings were discouraged and companies were advised to keep their PR people on a leash, not that I'm complaining, before the downfall of over hyped dot coms there were aggressive PR people who needed a leash).
DEMO has evolved to give each demonstrator a step-by-step handbook online that is so helpful, its dummy proof. But with DEMO growing from somewhere around 40 demonstrators, now to upwards of 70, dummy proofing may have been a necessity. Although its still a level playing field, competing with almost double the demonstrators makes this event much more competitive these days. Wish us luck!
Curious about our experience and how we have created market leadership for our clients?
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.