I was over at KATU studios in NE Portland this morning. Laura Peterson, founder of MMG’s nonprofit client, Hands to Hearts International, was a featured guest on today's AM Northwest.
During her segment, Laura gave host Dave Anderson quite the lesson in baby massage.
See Laura teaching Dave basic baby massage techniques with the help of one very cute baby.
Baby massage has numerous health benefits for children and also supports bonding and attachment with caregivers.
It is one of many tools HHI uses in its work in developing countries, where it provides educational trainings to caregivers on how they can improve their care for the orphaned and vulnerable children they oversee.
I just read an interesting journal article for a research project that I'm conducting, and found an interesting fact about the impact of the CEO on the corporations reputation. It said that 40 percent of a company's reputation is based on the actions of a CEO. Does that seem high? While this isn't shocking news, it's evidence that CEOs need to be buttoned-up, and socially responsible.
As a journalist and a Marcom specialist I've met a range of CEOs. They all differ, yet most seem to have that spark of enthusiasm that is so contagious and inspiring.
Any funny stories to share?
Sometimes I go to Web sites of companies I like to see what promotions they are running and how they are engaging with their audiences. I recently did this for my favorite candle maker The Yankee Candle Company on a whim.
Not only did I sign up for their e-newsletter, but I came to find they were having a special one-day sale...and now my office smells like it! Coconut Cookie Bar, anyone?
But e-commerce sites aren’t the only ones that have learned they need to engage with their audiences online to make the sale.
Curious about our experience and how we have created market leadership for our clients?
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.