I have a lot of pet peeves. The small ones are the random use of bullets and lack of parallel structure. Marketing is all about communication and if you can’t frame your point, then what is the point?
But there is a bigger issue. My biggest pet peeve is lack of leadership. In my book, this is the leading cause of company failure.
I have the pleasure of being the spokesperson for one of our long time clients, The Career Exposure Network. This role is a blast and I am so grateful to have the confidence of this client to talk about them and the career landscape with publications ranging from the New York Times, to the Wall Street Journal, Investors Business Daily and even Glamour.
All of us will be posting our thoughts and perspectives on marketing.
I have been blogging – in my head – for years. Every time I read the New York Times, or any other publication or marketing book or marketing blog, I get inspired to share my thoughts.
Curious about our experience and how we have created market leadership for our clients?
We’re not an advertising agency or a PR firm. We’re just like your in house marketing department.